Marketing

Marketing

Marketing

February 4, 2025

The Adoption Axiom

AI-generated image of Michaelangelo's God's hand touching the human hand
AI-generated image of Michaelangelo's God's hand touching the human hand

Every new technology creates two kinds of people. AI is no different.

Think about the elderly and smartphones.

On one side, you have the over-trusting adopters—the ones who believe in the power of technology so much that they blindly trust every scam call, clicking on every suspicious link, handing over their life savings to bad actors.

On the other, you have the stubborn skeptics—the ones who refuse to own a smartphone, missing out on moments, opportunities, and connections because they reject the tech entirely.

Both extremes lose.

The Pattern Repeats

This isn’t just about smartphones. It happened with airplanes (“Humans will never fly!”), with the internet (“Who needs email?”), and now, with AI (“It’s either magic or a threat”).

The reality? Technology isn’t inherently good or bad. It’s a tool. And like any tool, it empowers the skilled and punishes the unprepared.

AI Won’t Wait for You

The real winners will be the ones who embrace AI critically—learning its strengths, recognizing its risks, and using it with intent. Those who go all-in blindly? They’ll get burned. Those who reject it outright? They’ll get left behind.

Master the Tool, or It Masters You

The trick isn’t to fear AI or worship it. It’s to understand it—to spot patterns, see through the noise, and harness it before it harnesses you.

Because make no mistake: AI will shape the future. The only question is whether you’ll shape your AI—or be shaped by it.

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© 2025 D8Krea8

© 2025 D8Krea8

© 2025 D8Krea8